Raging Against...

15th December 2009 17:33 | by Andrew Robinson

Today, I had the pleasure of being interviewed for the Observer Music Monthly, a thoroughly excellent colour suppliment that is sadly closing down in the new year. Naturally, along with the inevitable questions on file sharing and the Pirate Bay, the topic of Rage Against the Machine came up. While it's easy to poke fun at the campaign to dethrone the X Factor, to see conspiracies in the mysteriously disappearing facebook group, or to point out that RAtM are signed to Sony who also deal with Simon Cowell's Syco organisation and therefore stand to benefit either way, there is a very important implication for the way the record industry works.

Rage against the Machine have made Sony a LOT of money. In return for this mountain of cash, Sony managed to get the song to number 27 in February 1993. In return for nothing at all, and armed with just an idea and a facebook account, John Morter has managed to put the song in the running for number 1 in the biggest record buying week of the year.

How exactly can Sony justify taking a majority cut of the revenue from this song when they have been comprehensively outperformed by a single amateur with no marketing budget?

So far, the RATM4XMAS campaign has raised £32,363.00 for the homelessness charity, Shelter. Will Sony be just as generous with their windfall profit?

The donation link is http://www.justgiving.com/ratm4xmas


5 comments


16th December 2009 12:37 by Peter Brett
Will Sony be just as generous with their windfall profit?

I'm pretty certain that Sony will behave exactly the same way as they have in the past: if they match the RATM4XMAS donations I'll be looking out for Satan shopping for skiwear.

17th December 2009 00:07 by rakiru

Exactly what I see happening.

20th December 2009 15:02 by Sharkz

I still think it's viral marketing on Sony's part. Or if the initial idea wasn't; Sony still picked up on it or something.

22nd December 2009 19:38 by thenutter

I just hope they stop that fucking show its evil and needs to be stopped.

11th January 2010 14:02 by Andrew Robinson

A quick update, following the successful campaign to get RAtM to christmas number one, the donation total is currently £94,358.76

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