azrael wrote:There may be an interesting debate in where money is best spent with printed materials versus paying travel expenses to get more members on the ground actively campaigning.
This is a very intelligent question. Our resources are limited, so we need to use them in the most effective way possible. To do that, we need to know what is the most effective. Some questions it would be nice to have answers to are:
1. if a voter has no contact with the party (apart from the media and our website, etc), how likely is it they will vote for us?
2. if they get a leaflet through the letterbox, how much more likely is it they will vote for us? What are the most effective things to say on a leaflet? How much difference does text / page layout / size and format of leaflet / quality of leaflet paper make?
3. if they get multiple leaflets, how much difference does that make?
4. if they have a conversation with a party worker, either on their doorstep, or at a stall etc, how much difference does that make?
5. how much effect do other forms of campaigning, e.g. beer mats, have?
My plan for the Edinburgh council election in 2012 (assuming I'm not elected to the Scottish Parliament, and other Edinburgh pirates don't wish to stand) is to stand in every Edinburgh ward, but only leaflet in one. Other pirates might want to do similar experiments in other council areas, then we can collate the information and get an idea of what works best.