I hope not to come across as rehashing an argugment that's been done to death, but I've been involved in some post election analysis work and once again spotted the the trend:
Many people were sympathetic, but were discouraged by the name 'Pirate Party'
I'm paraphrasing a discussion that's been going on since shortly after the party's inception, as the evolution from short term trend to long term organisation has come about. Comment on these forums has ranged from the name is somehow immature, irrelevant, good at heart but too niche through to the other end of typically party activists defending to the death the sacredness of the links to the Pirate bay (increasingly tpb), the global pirate movement, Pirate party international and Piratpartiet Sweden.
These were all important things that needed to be said from both sides, but aside from agreeing not to rename the party, achieved little else.
I think it's time the party as a whole consider moving towards more prominent use of PPUK as the brand, with the full name remaining just as valid, however used more internally of the political movement.
I don't believe this would be a lot of technical or PR work to achieve (no need to make a big announcement), more a case of revising guidelines for printed materials, certain communication protocols, and a small acknowledgement that some people might consider an ideological repositioning, is actually an small change in order to buy into the UK political system, appear more mainstream (by default, but not if we don't want to) and generally play the game.
I don't expect this to be a change that is led entirely from PPUK leadership either, I would like to see some member discussion on the matter and some kind of member led mandate on the matter too. The press team would pay a key role in this, the web team a smaller role with the appropriate branding refresh in time. Campaigns could take this in any direction they wanted to, or not as the case may be.
I think it's time