Campaigns/Publicity style guide

From Pirate Party UK Wiki

These guidelines are intended to assist in designing promotional materials for the Pirate Party UK, including posters, pamphlets and CD labels ect. Party stationary has already been created and approved for more information or to request these materials please contact the campaigns office. By keeping within these guidelines, we can assure a consistent and professional corporate identity as a party. Like all rules, sometimes they need to be bent or broken, but in general sticking to them is a recommended.

Logo

When using the Logo we need to create a unified image across publicity material to help build brand awareness. Remember just because you know that the emblem goes hand in hand with the Pirate Party name, voters don’t. So always try, where possible, to put the emblem alongside the text. It is also highly recommended to use the ready-supplied logo files as custom designs of these files leads to changes in line widths, placement of text relative to the symbol, and so on. which weakens the recognition of the logo.

To use these files it's best if you download a vector editor such as Inkscape and use it to export the correct sized image for your needs, this will help prevent any pixellation in the images during scaling and make sure that the Logo is always seen in its highest quality.

Full Logo - svg version

Emblem - svg version

Logo Wording - svg version

Content Guidelines

It is expected that any of the work submitted to the party is released under one of the following licences; CC-BY, CC-BY-SA, CC-BY-NC-SA or CC-0. In addition, you are not authorised to submit any work that contains or derives from copyrighted materials unless you use these materials under licence to the Pirate Party UK.

Templates

Below are several usable templates that are made specifically for each medium that the artwork is intended to be placed upon. This can demonstrate how your printed file will actually look as these templates are 1:1 scale. If you wish to make a generic piece of artwork please use the generic artwork template.

Invitations

5.25" x 5.25"	5.5" x 4.25"	5" x 7"
4" x 9.25"

Flyers

5.5" x 8.5"

8.5" x 11"

Postcard

5.6" x 4.25"

Shirts

14" x 12"

4" x 4" (Pocket)

Generic

High Resolution 15" x 15"

Colours

Primary palette

Typography

Heading font

For short points and headings only, use Alte DIN 1451 Mittelschrift gepraegt, Regular. This is a freely available font.

Body font

For use in promotional materials use of a clear, Humanistic, sans-serif font is recommended for the users comfort. Examples of this font type are; Calibri, Johnston, Lucida Grande, Segoe UI, Gill Sans, Myriad, Frutiger, Trebuchet MS, Tahoma, Verdana and Optima. Although artwork producers are free to choose whatever font they believe is suitable.