Workspace:Publicity style guide
From Pirate Party UK Wiki
These guidelines are intended to assist in designing promotional materials for the Pirate Party UK, including posters, pamphlets, CD labels, business cards, etc. By keeping within these guidelines, we can assure a consistent and professional corporate identity as a party. Like all rules, sometimes they need to be bent or broken, but in general sticking to them is a Good Thing.
This is still work in progress, and may contain errors. If in doubt, ask.
Contents |
Images
Logo
When using the Logo we need to create a unified image across publicity material to help build brand awareness. Remember just because you know that the emblem goes hand in hand with the Pirate Party name, voters don’t. So always try, where possible, to put the emblem alongside the text.
To use these files it's best if you download a vector editor such as Inkscape and use it to export the correct sized image for your needs, this will help prevent any pixellation in the images during scaling and make sure that the Logo is always seen in its highest quality.
 PPUK Logo on cyan background. |
 PPUK Logo in svg format: [[1]] |
 svg logo without background. |
 svg emblem. |
 Text |
![[1]](http://www.pirateparty.org.uk/wiki/File:PPUKLogo.svg){kind=link}
Publicity Photos
Andrew Robinson
 Photo of Andrew Robinson, Former Party Leader. |
 Andrew Robinson with Pirate Party Sweden MEP, Amelia Andersdotter. |
 Andrew Robinson at the BBC. |
Colours
Primary palette
| Name | Web | Print (CMYK) | Print (PMS) | Swatch |
|---|---|---|---|---|
| Cyan | #00FFFF | 100/0/0/0 | 311 | |
| Black | #000000 | 60/40/80/100 | Black 6C | |
| White | #FFFFFF | n/a | n/a |
Secondary palette
| Name | Web | Print (CMYK) | Print (PMS) | Swatch |
|---|---|---|---|---|
| PPUK Web Cyan | #438E90 | 53/1/0/44 | ??? | |
| PPUK Fill Blue | #9EE3E3 | 30/0/0/11 | ??? | |
| White | #FFFFFF | n/a | n/a | |
| PPUK Black | #231F20 | n/a | n/a |
Typography
Main logo font
A recut of DIN Black. It isn't necessary to have access to this font: simply download one of the logo graphics files, as this font is only used for the logo.
Do not use the photoshop brush set for the logo, as the font and emblem used is incorrect, and based on an earlier design. Please make use exclusively of the svg provided above.
Heading font
For short points and headings only, use Alte DIN 1451 Mittelschrift gepraegt, Regular. This is freely available.
Body font
For substantial quantities of text (more than a single line, for example), use a comfortably readable sans-serif font. The recommended fonts are, in descending order of preference:
- Rotis Sans Serif (non-free)
- Helvetica
- Arial