We've seen time and again how pressure groups with online origins can make a difference. Most of the time, however, their effect is limited until people choose to come out from behind their screens and take a stand in public, away from their keyboards, and for a lot of us “people from the internet”, that's a big ask. Whether it's lack of time or social anxiety that keeps your activism glued to your monitor, for many of us, taking a stand in the “real world” is impractical for a whole host of reasons. Recently, though, the internet has spoken – and another part of the internet has listened.
Not only has online activism worked, but effectively, thousands of people won an argument on the internet.
I'm talking, of course, about Mozilla's turnaround on now ex-CEO Brendan Eich, whose substantial personal donation to Prop 8 – the since-overturned California legislation that banned gay marriage in the state – angered many. Despite the company's supposed support of equal rights for all, many felt that Eich's promotion to CEO gave an inaccurate view of Mozilla's politics, including its employees, many of which took to Twitter to express their disapproval.