It’s often tempting to find a flaw in the opposition’s campaign and exploit it. When it comes to party policy, it’s our duty and job to certainly point out the problems and more importantly, offer an alternative.
...but sometimes without a particularly good reason, campaigns can turn sour and personal. I’m really glad we haven’t seen this here, in St Athan. I’ve been careful to run a positive campaign and my only criticisms about other parties were factual or empirical. The candidates themselves are all local campaigners and while we may not agree – there is simply nothing to gain by making things personal, getting nasty and over all a little respect can go a long way.
There’s nothing particularly easy about running a local election campaign. You may struggle between your own ideals and the evidence, it takes a lot of energy to make sure your message is received in the way it is intended and least of all your feet definitely get sore from all that walking.