We have grown familiar with political campaigning in our country, and this General Election is bringing out more of the same. The focus is on the harm other parties might do, on the characters and capabilities of the opposing candidates, and on the flaws in the policies and manifestos that others are putting forward.
In short, the campaigns that are being run are largely negative. It's easy to see how we all get sucked into this way of talking. It is much simpler to put out a Tweet with a comical picture of a party leader and a witty comment than it is to think through your own beliefs and policies. And when you're immersed in a social media world that is swamped with similar conversations it is only natural to respond in kind turning political debate into a tribal battle.
But wouldn't it be nice if the campaign could stay positive? If we spoke up about what we want to see happen, what policies we support, and why? If we focused on what we have to offer rather than what we hate about the opposition?